What to say on camera
Your one sentence, and your next five videos.
In PR, nobody walked into an interview cold. Before a client went on the news, we worked out the one sentence they'd keep coming back to, whatever they were asked.
Most people building a personal brand skip that step. So every post starts from scratch, and you end up staring at your phone wondering what to say. This fixes that in three steps.
Opens a Google Doc worksheet you can fill in and keep. About 15 minutes.
Step 1 · Your one sentence
The one thing you want people to remember about you.
Ask yourself: what do I believe about my work that I'd say to anyone who'd listen? Write it in plain words, the way you'd say it to a friend.
The test: could a stranger repeat it after hearing it once?
Your worth isn't your output.
From a real TV news brief I wrote: "Our clients never stopped getting results, because our process never stopped." One sentence. Every answer came back to it.
Step 2 · Three stories that prove it
A sentence on its own is just a claim. Stories are what make people believe it. You need three:
- When you learned it
- When you saw it play out for someone else
- What you're doing about it now
- I spent years in PR telling other people's stories, and never told mine.
- For most of my 20s and early 30s, my self-worth was tied to how many hours I worked.
- I'm doing 30 days on camera with the confidence still loading, because the reps count.
Each story is a video on its own. Use one per post.
Step 3 · Your next five videos
Write down five questions people ask you about your work. Or the ones you wish they'd ask. Each one is a video:
- Open with the question, word for word.
- Answer it in three sentences or less.
- Finish on your one sentence.
Open: "If you don't know what to post about…"
Answer: Draw three circles: you outside of work, why you do what you do, and what you actually do. Where they overlap is what you post about.
Finish: "Nobody else has your exact mix, so nobody can copy it."
When a conversation drifts
The same trick works in a sales call, a podcast or a networking chat. Acknowledge the question in a few words, then bring it back:
"That's a fair question, and what really matters here is…"
Before you hit record
- Look at the lens, not the screen.
- Keep your answers short. One point per video.
- Skip stripes and small checks. They shimmer on camera.
Want to do this with someone alongside you?
Front Up is my 42-day personal brand challenge, and this is where Weeks 3 and 4 start. You're already on the list for first access.