Front Up · The 42-day personal brand challenge

Know you need a personal brand, but don't know where to start?

Front Up is a paid 42-day challenge, and the waitlist is free. Join it for my camera checklist today and first access, 24 hours before anyone else, when doors open.

Save my spotLock InSteady

Waitlist gets in Wed 4 November · Doors open Thu 5 November · Doors close Sat 14 November · The 42 days start Mon 23 November

The camera checklist I actually use

Free

Setup, light, sound and where to look. Join the waitlist and it lands in your inbox straight away.

What you get for joining

Start before the challenge does.

  • The camera checklist I'm using myself: setup, light, sound and where to look, so your first video is easier.
  • 24 hours' early access to the Founding Cohort at $147. It goes to $247 after this round.
  • A few emails from me while I do my own 30 days on camera: what's working, what isn't, and small things you can try.
Why I'm building this

Hey, I'm Em.

I spent years in PR helping other people tell their story, and never once told mine on camera. I tied my worth to my output, burned out, and had to rebuild from who I actually am.

I started my own 30 days on camera on Monday 12 October. I film every morning before the day starts, coffee in hand, and I'm finding it hard too. That's me practising in public, and it's free to follow along. Front Up is the 42-day challenge I'm building so you don't have to do this alone.

What is Front Up?

42 days. One prompt a day. Your pace.

A challenge for anyone who wants to be known for something online, whether you run a business, work for one or are building something of your own. You'll work out who you are online: what you stand for, what you share and what stays private, and the one message you want people to remember. Then you get comfortable showing it on camera. It's built on branding principles and the way PR people prepare a spokesperson, with a 5-minute lesson and one prompt each day, a recorded Q&A every week, and a community doing it alongside you.

Pace 1 · Lock In

A post every day

For when you want to go all in. 42 days, 42 posts.

Pace 2 · Steady

3 posts a week

For when life is full and you want a pace you can actually finish. Switch between paces whenever you like.

Before you ask

Quick questions

Does joining the waitlist commit me to anything?

No. The waitlist is free and just means you hear first and get in first. Front Up itself is $147 for the Founding Cohort, and you only pay if you decide to join.

Is it only for business owners?

No. It's for anyone who wants to be known for something online. Business owners, people building a profile at work, freelancers, and anyone about to change careers. The prompts work whether you're selling something or not.

I've never filmed myself. Is that okay?

That's exactly who it's for. Me included.

Free · Front Up waitlist

Save your spot. Get the checklist.

Your checklist arrives straight away. When doors open on Wed 4 November, you'll get in 24 hours before anyone else, at the $147 founding price.

Free. You'll get the checklist, a few emails from me during my 30 days, and first access when Front Up opens. Your details stay with me. Unsubscribe any time.